AUGUST 17–22, 2027 · DEADWOOD, SOUTH DAKOTA
Six days. Classic chrome. A town built for memories.
Some weekends deserve more than a spot on your calendar. Make this one a road trip. Bring your favorite people, your love of old cars, and a little room for something unforgettable.
33 years of Kool Deadwood Nites
Celebrate with classic cars, free concerts, a parade, and Show & Shine in historic Deadwood.
Kool Deadwood Nites–Sturgis Show & Shine
Make Sturgis part of your classic-car week. Discover the Main Street show, Sturgis Choice Award, parking and participation details.
Tentatively Wednesday, August 18, 2027 · 11 am–2 pm
Bring your classic
- Eligibility: 1973 and older vehicles.
- Registration opens: May 2027.
- Early registration: $100, paid or postmarked by July 31.
- From August 1: $130.
- Pre-registration closes: August 12. Walk-ups welcome; no vehicle cap.
- Event registration: Deadwood Welcome Center, 501 Main Street.
Tentative Event Schedule
Schedule tentative. This schedule will be updated closer to the event.
All activities, times, performers, and vendor offers below are tentative. Named entertainment and Mr. Wu’s offers carried over in the source schedule await 2027 confirmation.
Tuesday, August 17, 2027
Noon – 6 pm: Car Registration – Lower Main Parking Lot at Deadwood Welcome Center
2 pm: Deadwood Alive Shootout in front of the Franklin Hotel
4 pm: Deadwood Alive Shootout in front of the Franklin Hotel
6 pm: Deadwood Alive Shootout in front of the Franklin Hotel
6 – 9 pm: Show & Shine – Park your registered Classic Car on Main Street, between Wall and Main.
Wednesday, August 18, 2027
8 am – 6 pm: Car Registration – Lower Main Parking Lot at Deadwood Welcome Center
11 am – 2 pm: Sturgis Show & Shine – Sponsored by Kool Deadwood Nites Official Merchandise and TBD.
- For registered car owners only. Participants must display wristbands and event registration information on the car’s dashboard. Free lunch provider: TBD.
- Free parking on Main Street from Junction Ave. to 4th Ave.
- 11 am – 1 pm: Voting for the Sturgis Choice Award.
- 1 pm: Group photo at 1st and Main St. The Sturgis Choice Award winner will be announced afterward.
2 pm: Deadwood Alive Shootout in front of the Franklin Hotel
4 pm: Deadwood Alive Shootout in front of the Franklin Hotel
6 pm: Deadwood Alive Shootout in front of the Franklin Hotel
6 pm: Free concert at Outlaw Square – TBD
Thursday, August 19, 2027
8 am – 8 pm: Car Registration – Lower Main Parking Lot at Deadwood Welcome Center
Noon – 5 pm: Driving Poker Runs – throughout the Black Hills
Noon: Classic Car Auction – Deadwood Mountain Grand. McPherson Auction & Realty.
2 pm: Deadwood Alive Shootout at Outlaw Square
4 pm – 9 pm: People’s Choice Awards & Voting – History and Information Center Parking Lot and portions of Deadwood Main Street
4 pm: Deadwood Alive Shootout at Outlaw Square
8 pm: 20th Annual Sock Hop – Featuring TBD on Main Street Stage
Following concert: People’s Choice Award Results – Main Street Stage
Friday, August 20, 2027
8 am – 8 pm: Car Registration – Lower Main Parking Lot at Deadwood Welcome Center
9 am: Classic Car Auction – Deadwood Mountain Grand. McPherson Auction & Realty.
9 am: Mr. Wu’s Branded Chair Giveaway – First 200 people to Wu’s receive a free chair.
10 am – 2 pm: 18th Annual Rod Run
Noon – 7 pm: Complimentary BBQ at Mr. Wu’s
Noon – 10 pm: $10 Bottomless Draft Beer at Mr. Wu’s
2 pm: Deadwood Alive Shootout at Outlaw Square
3 – 6 pm: Free Concert – Hot City Soul – Mr. Wu’s
4 pm: Deadwood Alive Shootout at Outlaw Square
5 pm: Free Main Street Concert – Stereo Trip
6 pm: Free Main Street Concert – Play Some Petty
7 – 10 pm: Free Concert – Thunderstruck “America’s AC/DC” – Mr. Wu’s
8 pm: Free Main Street Concert – Hotel California
Saturday, August 21, 2027
7 am – Noon: Car Registration – Lower Main Parking Lot at Deadwood Welcome Center
7 am – Noon: Classic Car Competition/Judging – Rodeo Grounds/Ferguson Field Parking Lot
9 am: Classic Car Auction – Deadwood Mountain Grand. McPherson Auction & Realty.
9 am: Mr. Wu’s Branded Chair Giveaway – First 200 people to Wu’s receive a free chair.
10 am – 4 pm: Walking Poker Runs
Noon – 7 pm: Complimentary BBQ at Mr. Wu’s
Noon – 10 pm: $10 Bottomless Draft Beer at Mr. Wu’s
2 – 4 pm: Contender Car Judging – Rodeo Grounds/Ferguson Field Parking Lot. Judges evaluate the top cars for Committee’s Choice (#1 car of the year).
3 – 6 pm: Free Concert – Stereo Trip – Mr. Wu’s
5 pm: Poker Run Awards – Main Street Stage
5 pm: Free Main Street Concert – TBD
6 pm: Free Main Street Concert – TBD
8 pm: Free Main Street Concert – TBD
Sunday, August 22, 2027
7 am: Parade Line-up – Rodeo Grounds/Ferguson Field
9 am: Parade – Main Street, continuing through Central City & Lead
10 am – 2 pm: Show & Shine – Main Street, immediately following the parade
11 am: Awards – History and Information Center Parking Lot
All cars must be off Main Street by 2 pm on Sunday, August 22, 2027. Thank you!
Parking Shuttle Schedule
Cedar Rose Spa to Deadwood Welcome Center
Thursday, August 19: 11 am – 10 pm
Friday, August 20: 11 am – 10 pm
Saturday, August 21: 11 am – 10 pm
Lead High School and Lead Visitor Center to Deadwood Fire Station
Thursday, August 19: 2 pm – 3 am
Friday, August 20: 2 pm – 3 am
Saturday, August 21: 2 pm – 3 am
No trailer parking at shuttle locations. No overnight parking at Cedar Rose.
Deadwood Alive: Shootout times appear in the daily schedule above. No shows are listed for Saturday or Sunday. Locations remain tentative.
Event questions: 605-578-1876.
Make it a Black Hills car show getaway
Coming from Wyoming, Colorado, Montana or farther afield? Explore our classic car fan’s guide to Deadwood and the Black Hills for planning tips, winner stories and official merchandise.